Lonzo, LiAngelo, and LaMelo Ball have taken the basketball world by storm because of their extraordinary talents on the hardwood. Older brother Lonzo is already making waves as the starting point-guard for the UCLA Bruins. Brother LiAngelo and LaMelo are not fall behind, with LiAngelo already committed to UCLA. While their talents speak numbers for themselves, there has been one thing that could possibly permanently taint their legacy in the basketball world, and that one factor is their outspoken father, Lavar Ball. Lavar’s basketball talents are no where near those of his sons. At Washington State University, Lavar only averaged 2.2 ppg in the single season that he was there. While he has come out and sung high praises, telling reporters in February that his son was “I’ll tell you right now, he’s better than Steph Curry to me” (usatoday.com), many have begun to think that having Lavar talk all this talk could be detrimental to the success of all three of his sons, especially with most of the pressure being put on Lonzo. However, his outlandish accusations could have a method to the madness. Basketball is a business, its that simple. In order to be the hottest commodity amongst NBA scouts not only do you have to create your basketball persona, but you also have to create a brand, and that is just what Lavar Ball has done. By creating the Big Baller Brand that represents all three Ball brothers, he has heightened their chances at a lottery pick in the draft and reduced the stresses of signing multi-million dollar contracts with high-end brands like Nike and Jordan. If you were to visit the brand’s website, you see they have already set-up shop by selling hoodies, shirts, and much more apparel donning the BBB logo. And with prices starting at fifty to sixty dollars, while it is in the extremely early stages, a brand like this has the potential to put out other athletic apparel like shoes and socks, which could soon scare Nike and Jordan like brands. But your brand is not the only thing that is important to securing a lottery draft spot, the way that you are talked about by the press is also very influential in your drafting process. Lavar Ball has already told sports news networks that all three sons will be one and dones, meaning that they will go to school for the one required year and then declare for the draft. By him saying this his two sons still in college, LiAngelo and LaMelo, can narrow their college search down to schools that can get them to the NBA the fastest. Schools like UCLA, Duke, and the University of Kentucky are prime examples of this. Aside from the college search, NBA scouts can put more effort into scouting the Ball brothers if they need talent in a short amount of time. Teams like the Lakers and the 76ers, who are guaranteed lottery picks, look further into the brothers sooner rather than later. Overall Lavar Ball’s outrageous comments are actually helping